Keynotes, Workshops and Seminars in Bay Area
Financial wellness keynote speaker in the Bay Area
The Bay Area pays some of the highest salaries in the country and still leaves people feeling behind. I teach Bay Area employers’ people how to handle money in a market where a big paycheck is not the same as being okay.
Anyone can get good with money
What money stress looks like in the Bay Area
Nobody outside the Bay Area believes that a six-figure household can be stressed about money. Everybody inside it knows better. A median home in San Jose runs about $1.4 million, rent in San Francisco is close to three times the national median, and a dollar buys roughly 15 percent less here than it does in the rest of the country. The engineer, the nurse, the teacher and the person running the front desk at a Peninsula office park are all doing the same math, and the math does not work the way it did for their parents.
That is the room I walk into in the Bay Area. Smart, high-earning, tired of being told to budget, and rarely taught how money actually works at this altitude. I teach them, in their numbers, and I give the employer a way to turn the benefits package they already pay for into part of the answer.
$1.4M
About $1.4 million median home sale price in San Jose
177%
San Francisco rent runs about 177% above the U.S. median
$85
$100 buys about $85 worth of goods and services in the San Francisco metro
This is true at every level of the org chart. Engineers in San Jose, nurses in Oakland, operations teams across the East Bay. High salaries do not equal financial confidence, and the Bay Area proves it every day.
Sources:
- U.S. Bureau of Labor Statistics, Consumer Expenditures in the San Francisco Area, 2023-24
- National Low Income Housing Coalition, Out of Reach 2025
- SmartAsset, Salary Needed to Live Comfortably, 2026 Study
Hi, I’m Hillary
I have spent 16 years teaching people how money works. Fourteen of those were inside banking and mortgage lending, where I watched smart, hardworking people sign for things they did not understand because nobody had ever explained it in plain language. I started Financial Footwork in 2016 to fix that, first with professional sports organizations, then with the employers, associations and universities who saw what it did for a room.
Since then I have worked with 15+ professional sports organizations and 50+ employers, associations and universities, and I was named a Top 50 Financial Speaker in 2022 and 2023. In the Bay Area I work with the San Francisco 49ers, and the same method that works in an NFL locker room works in a Silicon Valley all-hands. My book, Train Your Money, is the method I teach from the stage.
Here is what that means for you. I am not a financial advisor looking for clients, and I do not pitch a product or collect your employees’ information from the stage. I teach. Your people leave knowing what to do with their next paycheck, and you get a room that finally understands why the benefits matter.
Keynotes, workshops and seminars for Bay Area employers, associations and conferences
Keynotes
45, 60 or 90 minutes. The conference general session, the all-hands, the annual meeting, the awards night. High energy, practical, and everybody leaves with something to do this week.
Workshops
90 minutes, half day or full day. Small groups, hands on, worksheets out. Eight topics across three tracks, from paycheck planning to credit to retirement.
Seminars
60 or 90 minutes for the whole room, live or virtual. The lunch and learn, the open enrollment session, the quarterly money talk. Book one, a series of two, or a full season of four or more.
The keynotes Bay Area organizations book most
Train Your Money (flagship)
How to handle money like a pro athlete handles pressure. The pick for a general session or all-hands.
The $183 Billion Problem
Why money stress is a performance issue and what leaders can do about it. The pick for HR, benefits and leadership audiences.
The Math Has to Math
Income, lifestyle and the decisions that decide everything. The pick for sales teams, trades and anyone paid on production.
The Belief Before the Money
Building the confidence to make the next decision. The pick for young professional programs, wellness weeks and women’s events.
Money, Backwards
Why smart people struggle with money, and the Three E’s that fix it. The pick for leadership retreats and high-earner rooms.
Bay Area rooms I am in most often: professional sports organizations, tech and healthcare employers, and the financial firms that serve them.
Pro sports → HR and benefits → Financial services →
Pro sports → HR and benefits → Financial services →
Onsite in Bay Area, virtual anywhere
The Bay Area is a direct flight and I am there several times a year.
Onsite
Keynotes, workshops and seminars at your office, your conference or your venue, anywhere in the U.S.
Virtual
Live sessions for remote and distributed teams, built for a screen instead of a stage.
Hybrid
In the room with your leaders or your headquarters, live online for everyone else, same session, same playbook.
What people who booked Hillary say
“Hillary Seiler’s keynotes challenge audiences to approach financial decisions with greater clarity and discipline. Employees leave with practical systems that strengthen financial decision-making and support performance at every level of the organization.”
Michael Knapp
CEO, River Capital PDX
“Hillary helped us reimagine client education by using a strength training approach to build financial habits. Her creative keynotes, collaboration, and follow through made her an outstanding partner.”
Mary Faulkner
EVP, Branding and Communications, Ferguson Wellman Capital Management
Trusted by Bay Area organizations and employers across the country
Questions Bay Area event planners ask
Also speaking in
Let’s put Bay Area on the calendar
Tell me about your event, your audience and your date. Matt, my booking agent, will get back to you within one business day.