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When Money Matters
Coach Hill has been featured in national publications, television segments, and top podcasts as a trusted expert on financial wellness, athlete finance, and building real money habits.
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Proven Impact Across Leading Organizations Nationwide
50+
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Coverage
Featured Coverage
AP News — The Train Your Money / NFL-NBA Coaching Feature
DALLAS, Oct. 12, 2025 /PRNewswire/ -- Financial literacy advocate and educator Hillary Seiler has hit another major milestone with the global release of her new book.....
Business Insider — "3 Tips for Building Wealth from a Financial Coach Who Works with NFL Players"
Hillary Seiler, founder of Financial Footwork, helps clients improve their finances, including working with many....
Sports Illustrated — The Cleveland Browns Player Empowerment Feature
The Cleveland Browns led by Director of Player Engagement Ron Brewer have been looking for ways to add value to the experience...
Press
Television
WFAA Good Morning Texas: Train Your Finances
Hillary Seiler joins Erin and the Good Morning Texas team to talk about her new book, Train Your Money. She shares insights on building strong money habits and taking control of your financial future.
WHO 13 Hello Iowa: Dollars and Sense, Exercising Your Budget
Hillary Seiler, who coaches professional athletes on their finances, joins Megan at Hello Iowa. She shares how to “exercise our finances” and avoid common money mistakes.
KHOU 11 Great Day Houston: From the Field to Finance
"Train Your Money" helps athletes and everyday people take control of their finances using lessons from the locker room. Hillary Seiler joins Deborah Duncan on Great Day Houston to share her top money strategies.
Press
Podcasts
Money Tree Investing Podcast
Hillary shares her journey from money challenges in college to building financial literacy programs for NFL teams, universities, and corporations, and breaks down the biggest misconceptions about athlete earnings
The Burn Podcast with Ben Newman
Top performance coach Ben Newman sits down with Coach Hill to talk mindset, money, and the drive behind her goal of positively impacting as many people as possible.
LSU Gold Podcast: The Real Deal
Hillary joins Taylor Jacobs, Director of NILSU, to talk about financial literacy for student-athletes across the country in the era of NIL.
Real Estate Risk Podcast
"What it means to be financially fit: Hillary and Lance dig into discipline, money management, and her line that says it all: ‘It’s not how much money you have, it’s how you manage the money you do have.’"
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About Financial Footwork
Financial Footwork is a national financial wellness firm founded in 2017 by Hillary “Coach Hill” Seiler, NFL Money Coach and Amazon best-selling author of Train Your Money. The firm delivers financial education to corporations, professional sports organizations, and universities, with 9+ seasons inside NFL and NBA organizations and more than 650 programs delivered nationwide. Hillary is available for interviews, expert commentary, and feature segments on financial wellness, athlete finance, NIL, and building real money habits.
Story Angles
- •Why financial stress is a workplace performance problem
- •What NFL locker rooms taught me about money habits
- •NIL: the financial education college athletes aren’t getting
- •Seasonal money: open enrollment, holiday debt, and the Q1 reset
Book Hillary for Your Story
Is your audience interested in financial literacy, money psychology, and building real money habits? Whether you’re looking for your next feature segment, need a finance expert’s perspective, or want an interview your audience will remember, we can help. Tell us about your story and we’ll respond within one business day.